Infomercial+Assignment

=Groups - I have posted the assignment below for your reference. You should each upload your infomercial proposal to the wikispace under "Proposals". When you click this page, there should be an "edit" box (right corner). Once you click it, there will be an option to upload a file. Please "save as" the name of your product and as doc. format Thank you!=

=__Proposals__=

Cassius/Victoria/Sofie/Dushan



Partner(s’) Name: This will be completed in groups of 2-3 maximum. __Peer Evaluation Date:__
 * Unit 1: Introduction to the Social Sciences of Anthropology, Psychology and Sociology**
 * Infomercial Assignment (Group Presentation)** Name: _
 * Presentation Due Date: _**

__**Task:** Using your notes from class lectures and discussions related to the disciplines of Social Sciences, Persuasion and Infomercials, create an infomercial that is__ 3-5 minutes in length. __Your infomercial may either sell a product OR ask people to send in money for a particular cause. Your product or cause may be either real OR fictitious (made up).__ __**Format:** Choose ONE of the three formats to create and share your infomercial:__ __1. LIVE - in front of the class (can use a computer if needed)__ __2. An audio file__ __3. A video__ __**Criteria:** Please follow all the steps below:__

__1. Provide a thorough and detailed proposal of your infomercial (including a clear structure - beginning, middle, and end), persuasive techniques and language. Your description should analyze your product from anthropological, psychological and sociological perspectives (see class notes).__ __2. Your infomercial should include a mock-up of the product (drawing, graphics, small 3-D model etc). Don't forget marketing and advertising information such as brand name, logo etc.__ __3. Use the Monroe's Motivated Sequence when presenting your infomercial (Attention, Need, Satisfaction, Visualization, and Action). Each step must be described in detail and should incorporate information learned in class.__ __4. Additional Research: You will have to explore websites/testimonials and reviews to help support your product to understand its value for different cultures, societies and people. Include__ three__ sources that helped your vision to create your product and its proposed success. (This can be electronic and print sources, interviews, statistics etc). **Include research references at the end of your proposal.** 5. Think about the infomercials you see every day on TV or on the Internet. Please have fun with this assignment while meeting ALL the requirements. You may use any presentation style (panel discussion, demonstrations, volunteers, PowerPoint etc). Use original thought, creativity and effort in your presentation. //Note: Evaluations will be done by the teacher and audience (class) panel as part of your overall mark.// =Grade 12- Challenge and Change HSB4M (Unit 1)= = = =Infomercial Presentation Rubric Due Date: Monday February 13, 2012=
 * This component should be written or typed (double spaced) and must meet all requirements in 1-2 pages as a group!


 * =====**Performance Criteria**===== || **Level 1**  ||  **Level 2**  ||  **Level 3**  ||  **Level 4**  ||
 * ==Product/Cause Knowledge==

/10 || Student demonstrates an introduction to topic with limited depth. Student limits their use of background knowledge. || Student shows some depth of knowledge in describing topic. At times research is superficial. || Student shows evidence of a solid knowledge basis when describing topic. Topic has been researched with appropriate depth for the course. || Student researches new knowledge to enhance description of topic. They have expanded their and the reader’s knowledge beyond the scope of the course. ||
 * uses knowledge to provide an in depth proposal on topic
 * Information is well organized and researched (included 3 sources of additional evidence)
 * ==Content and Completeness==

/10 || Student does not support main ideas. Missing research in some areas of the topic. || Student can support ideas with details. Most areas of the topic explored. || Student gives support with good detail. All areas of the topic have been explored. || Student enhances ideas through details. Explanations of the topic exceed the normal scope of research. ||
 * provides details to support main ideas
 * all areas of topic covered
 * includes Monroe's Motivated Sequence and details from class lectures/textbook information
 * ==Logical Sequence and Presentation Style==


 * uses logical flow, as shown by headings that link to main topic
 * natural style of writing, written for the intended audience
 * presents project creatively to spark interest

/4 || Student can put project, with prompting, into sequence. Student shows little awareness of audience. Clarity in presentation is lacking. Student uses creativity, without direction. || Student shows structured approach to flow of topic. Student tries to produce project for audience. Presentation demonstrates clarity. Student may use creativity with some direction. || Student uses headings in clear sequence for topic. Student links project to audience. Presentation is clear and easy to follow. Student designs presentation to spark response. || Student shows sequence by linking headings. Student designs project for audience. Writing style is professional, yet natural. Presentation is distinct and easy to follow. Student provides insights into topic in an original way. ||
 * **Visual Aids** /5
 * uses visuals to supplement topic of presentation
 * visuals further learning experience
 * ties visuals into presentation in logical and useful manner || Student used no visuals. || Student occasionally used visuals that rarely supported text and presentation. || Student used visuals that were related to text and supported the topic of presentation. || Student demonstrates seamless flow between visual aids and presentation text. Visuals clearly improve presentation. ||
 * **Delivery** /4
 * speaks clearly and confidently in delivering presentation
 * demonstrates practice and comfort with topic || Student mumbles, incorrectly pronounces terms, and speaks too quietly for class to hear. || Student incorrectly pronounces terms. Audience members have difficulty hearing presentation. || Student’s voice is clear, audience has no trouble hearing and understanding presentation. || Student’s voice is clear, demonstrates comfort and practice in delivering presentation. ||
 * Infomercial Presentation Group Mark-Total: /33**


 * All groups will present on the due date. Unexplained absences and lates will result in a loss of assignment and participation**
 * marks. Please contact the teacher with any questions or concerns during class time or by email.**


 * Peer evaluations will be completed and handed in INDIVIDUALLY on the presentation date as participation marks. They will be graded based on the quality of feedback given and interest (asking questions/making comments etc). /7**

**__TOTAL MARK FOR THIS ASSIGNMENT: 40 marks__**